
The Power of Personal Touch: How Small Gestures Build Big Brands
Today’s businesses have more tools than ever to get their name out — from digital advertising to traditional marketing campaigns. These strategies are essential and effective ways to reach broad audiences. But alongside traditional marketing’s powerful reach, something else can help to build brands differently and more deeply: the personal touch. Sometimes, the smallest gestures — a homemade cookie, a familiar mascot, a heartfelt mission — leave the strongest impressions. Personal touches